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WAYS OF SEEING

PUBLICATION DESIGN | TYPOGRAPHY

DURATION- 4 WEEKS

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SOFTWARE

Adobe Illustrator, Adobe Photoshop 


SKILLS

Brand Building | Visual Thinking | Typography

The following project is based on the work of John Berger's "Ways of Seeing". The aim was to learn and explore page layout and look into interaction and interplay between text and images, while laying an overarching theme of social media. What you see below are a select spreads of the first 2 chapters of the book. I worked on their layouts, bringing in various elements to support the text.

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Certain aspects of social media have been highlighted through the layout's focus on the explicit censoring of the female nipple, the male counterparts of which are undisturbed, leaving the double standards of society to be questioned. 

A comparison has also been made as to how the female body on print and screens was used blatantly for the pleasures of the male gaze in the past, and how in the modern times, the concept has just been twisted around for the female body to be oppressed in another manner, i.e. censoring.

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The world from a camera can be viewed in various perspectives which give rise to further narratives.

Using negative space to bend focus and create the desired visual flow.

WARM UP

Experimenting with illegible text, font weight and size and maximum page utilization. Creating grids based on the golden ratio, exploring page formats, keeping in mind the overall theme with focus and visual flow across a page.

PROCESS

  Extensive understanding of content: Reading through first few chapters of the       book and getting a gist and idea of the visual tone that might be needed.

2    Basic experimentation with text content given.

3    Exploring fonts, grids and layouts, narrowing on ideas.

4    Creating final grid and layouts, adding new contexts and managing flow and        emphasis from one spread to the next.

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