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KUFRI ZOO

VISUAL IDENTITY | SIGNAGE SYSTEM | WAYFINDING

DURATION- 3 MONTHS

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SOFTWARE

Adobe Illustrator, Adobe InDesign, Adobe Photoshop 


SKILLS

Brand Building | Visual Thinking | Typography | Spatial Thinking

As part of a collaboration with the Himachal forest Department, German Society for International Corporation (GIZ) and Srishti Films, we were given a chance to visit some sites in Himachal Pradesh, explore their environments and come up design interventions that would promote the understanding of forest ecosystems.

These sites were based in Shimla, Manali, Kufri Zoo, Sundarnagar.

This project is based in the Kufri zoo as part of the collective intent of- "creating empathy amongst tourists towards animals, and raising awareness towards conservation of biodiversity and the connections within the ecosystem"

The focus is on the creative redesigning of the signage systems, brand identity and the overall visual enhancement of the audience experience, engagement and their interaction with the zoo and the information they take away.

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