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CHIKOKOA

VISUAL IDENTITY | PACKAGING

DURATION- 24HRS

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SOFTWARE

Adobe Illustrator 


SKILLS

Brand Building | Strategic Thinking | Research | Analytical Thinking

The urban working class is always in need to relax, one that is not always met. The brand, through its wide range of cold brews aims to bring in a sense of freshness and a remembrance of serenity and cooling winds of Chikmagalur, the birthplace of coffee in India. It would help them take a breath from their fast paced lives while enjoying fine, rich and authentic flavors of the cold brew. It would also be a source of rejuvenating energy that helps one regain their spirits and inspire them for what’s to come.

 

Originality, indian roots, higher customer satisfaction, diverse range of products and willingness to give customers an alleviated experience surrounding coffee is the brand's unique selling point.

CHIKOKOA is a coffee company that offers the finest quality of rich cold brews. Having their coffee beans sourced from Chikmagalur, the birthplace of coffee in India, Chikokoa ensures a revitalising experience and a reminder of serene calmness straight from the lush mountains in of Chikmagalur.

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VISION

To spark a sense of freshness and rejuvenate through rich flavours.. To give coffee enthusiasts a unique and stimulating experience that stands out.

MISSION

To establish the brand as the prime choice for giving its customers a fresh experience of coffee, though maintaining quality and giving a wide range of products that boost one’s ideas and inspirations.

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FOSTERING TRUST

Defining the brand through its reliability and authenticity, a representation of cocoa beans reminds one of where their coffee comes from, and help build trust and credibility in the brand to provide them with the best quality coffee that helps them relax and re-energize. The imageries of mountains of Chikmagalur are used to bring in a sense of serenity.

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INSPIRED VISUALS

To further collate the essence of the brand a flat and bold Bauhaus inspired visual has been used using elements like Chikmagalur and coffee plants. A colour contrast creates depth, and its cleanness gives a humanized feeling which fits well with the brand values.

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